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This video of Giorgetto Giugiaro was recorded by e-Photographia at Nikon's D3 presentation in Tokyo, Japan.
It would seem that both great companies have their favourite designer - after all, Giugiaro's first Nikon design was the F3, while it was Luigi Colani with the Canon T90 who started moving modern camera design towards more organic shapes.
Will the camera industry ever get designs as iconic as those of Jonathan Ive? It remains to be seen, but in the meanwhile, watch this very interesting video to learn more about an often neglected side of photographic equipment - industrial design
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